Crafts Business Incubator Programme

Crafts Business Incubator Programme by IICD, IIM Udaipur Incubation Centre & NICEorg Supported by SBI Capsecurities

Duration : 3 Months

Fees : No cost to participants.

No. of participants: A cohort of 12 participants only

Who can apply: Entrepreneurs with ventures in the craft sector, who wish to make a social impact through Crafts based businesses. Women and artisan entrepreneurs are encouraged to apply.

Aim of the Program : The programme focuses on building business capabilities of early stage craft entrepreneurs through guidance from faculties, experts, industry leaders and mentors.

Last date of application : 4th Feb 2022

Program Information

IICD in collaboration with IIM Udaipur & NICE, supported by SBI Cap securities, announces admission for 3 months Crafts Business Incubator Programme. The programme has 15 days of immersive modules, spread over 3 months with curated mentoring sessions between each modules. The programme is intended for early stage businesses operating in the area of ‘Crafts’. The programme focuses on building business capabilities of early stage craft entrepreneurs through guidance from faculties, experts, industry leaders and mentors. The programme is completely free of cost to participants, thanks to the support by SBI.

Modules & Contents

The objective of the programme is to build deep understanding of business knowledge relevant to the crafts sector along with sharpening domain capabilities. The programme will be delivered through hybrid mode with 15 days of in-classroom/hybrid sessions spread across 3 modules.

Module I (21-25 February 2022) I IICD Campus

Indian Crafts Sector : Business Opportunities & Challenges
Understanding Craft Businesses
Consumer Behaviour & Understanding ‘Craft Consumer’
Branding & Positioning
Marketing Communication
Retailing
Digital Marketing
Online Marketplaces & Digital Platforms for Crafts
Product Photography for Digital Platforms
Packaging for Crafts – E-Commerce & Brick n Mortar
Field Visits

Module II (April 2022) I IIM Udaipur Campus

Legal Basics of Business
Understanding Finance
Creating Business Plan
Expert Practitioner Sessions
Field Visits

Module III (May 2022) I IICD Campus

Fundraising Strategies & Funding Sources
Getting Investment Ready
Government Schemes for Crafts Businesses
Bank Loans
Pitch Presentation Strategies
Practice Pitches
Investor Pitches

Expenses

The programme is offered free of cost to the participants. The stay and food expenses of the participants for the 3 modules will be taken care of by the programme. The participants only need to bear the travel cost for the modules.

Seats

There are 12 seats open to participants for the programme.

Application Procedure

Interested participants should fill the application form available on IICD website. Application link and guidelines are mentioned below.

Important Dates

Last Date for Application : 4 February
Announcement of Results : 8 February
Module I : 21-25 February
Module II : April 2022
Module III : May 2022

Incubation Guidelines

 

Pay Fee