Crafts Business Incubator Programme 2023


IICD Crafts Business Incubator Programme 2023

Aim of the programme

The programme focuses on building business capabilities of early stage craft entrepreneurs (2-3 years) through guidance from faculties, experts, industry leaders and mentors.

Programme Information

IICD with funding from Kalhath Foundation and in collaboration with iStart (DoIT&C, Govt. of Rajasthan), IIM Udaipur Incubation Centre, Entrepreneurship Development Institute of India (EDII), Ahmedabad & Pilani Innovation & Entrepreneurship Development Society (BITS Pilani), announces admission for Crafts Business Incubator Programme 2023. The programme has 15 days of training divided into 3 immersive modules, spread over 4 months with curated mentoring sessions between each modules. The programme is intended for early stage businesses operating in the area of ‘Crafts’.

Module & Overview

The objective of the programme is to build deep understanding of business knowledge relevant to the crafts sector along with sharpening domain capabilities.

Module 1 (Tentative) | February 2023 | IICD Campus & Bhamashah Techno Hub
  • Indian Crafts Sector: Business Opportunities & Challenges, Craft Traditions/ History
  • Understanding Craft Businesses & Developing Craft Product/ Services
  • Understanding Craft Consumer
  • Branding & Marketing Communication
  • Sustainability in Crafts & SDG's
  • Digital Marketing
  • Product Photography
  • Packaging for Crafts
  • Field Visits & Expert Sessions
Module 2 (Tentative) | April 2023 | IIM Udaipur & EDII, Ahmedabad
  • Building a business plan for your growth
  • Building a sustainable financial model for your business
  • Legal Essentials for your business
  • Retailing & Distribution for Crafts
  • Building a Elevator Pitch
  • Mock Elevator Pitch Presentation
  • Field Visits & Expert Sessions
Module 3 (Tentative) | May 2023 | Mumbai
  • Media & PR
  • Expert session on Craft Business
  • Funding Sources & Fundraising Strategies
  • Scaling Businesses in Craft Sector
  • Building a Pitch Deck
  • Pitch Practice
  • Invest Pitch Presentation
  • Field Visits & Expert Sessions

There are 15-20 seats open to participants for the programme

Application Procedure

Interested participants should fill the application form available here on IICD website.


Entrepreneurs with ventures in the crafts sector, aiming to create social impact through crafts based businesses. Women entrepreneurs and Artisan entrepreneurs are encouraged to apply.


Evaluation of the proposal will be done by a selection committee on the basis of merit of the application.

Evaluation Criteria

Applications to be a part of the incubator shall be screen by a selection panel. Start-up ventures shall be selected on the basis of the following parameters-

  • Domain depth of craft in the business
  • Strength and viability of business proposition
  • Impact on craft ecosystem
  • Social Impact
  • Founder & Team Profile
Programme Offerings

The programme offers knowledge sessions by industry leading experts, faculties and practitioners. To help the participants further their business goals investor pitches & networking events are also planned during the modules. The programme is prepared with crafts of India as central focal point which makes this incubator one of a kind.


The duration of the programme is spread over 3 months, with 15 days of in-classroom sessions and networking events divided in 3 modules. Mentoring sessions are offered to participants inbetween 3 modules.

Programme Fee

Rs. 15000/- (The programme is offered at a heavily subsidized rate through support from Kalhath Foundation)

Important Dates
  • Application Open - 21 November, 2022
  • Last Date of Application Extended Till - 5th January, 2023(Closed)
  • Result Declaration - 16 January, 2023(Closed)
Pay Fee