Crafts Business Incubator Programme by IICD, IIM Udaipur Incubation Centre & NICEorg Supported by SBI Capsecurities
Duration : 3 Months
Fees : No cost to participants.
No. of participants: A cohort of 12 participants only
Who can apply: Entrepreneurs with ventures in the craft sector, who wish to make a social impact through Crafts based businesses. Women and artisan entrepreneurs are encouraged to apply.
Aim of the Program : The programme focuses on building business capabilities of early stage craft entrepreneurs through guidance from faculties, experts, industry leaders and mentors.
Last date of application : 4th Feb 2022
Program Information
IICD in collaboration with IIM Udaipur & NICE, supported by SBI Cap securities, announces admission for 3 months Crafts Business Incubator Programme. The programme has 15 days of immersive modules, spread over 3 months with curated mentoring sessions between each modules. The programme is intended for early stage businesses operating in the area of ‘Crafts’. The programme focuses on building business capabilities of early stage craft entrepreneurs through guidance from faculties, experts, industry leaders and mentors. The programme is completely free of cost to participants, thanks to the support by SBI.
Modules & Contents
The objective of the programme is to build deep understanding of business knowledge relevant to the crafts sector along with sharpening domain capabilities. The programme will be delivered through hybrid mode with 15 days of in-classroom/hybrid sessions spread across 3 modules.
Module I (21-25 February 2022) I IICD Campus
Indian Crafts Sector : Business Opportunities & Challenges
Understanding Craft Businesses
Consumer Behaviour & Understanding ‘Craft Consumer’
Branding & Positioning
Marketing Communication
Retailing
Digital Marketing
Online Marketplaces & Digital Platforms for Crafts
Product Photography for Digital Platforms
Packaging for Crafts – E-Commerce & Brick n Mortar
Field Visits
Module II (April 2022) I IIM Udaipur Campus
Legal Basics of Business
Understanding Finance
Creating Business Plan
Expert Practitioner Sessions
Field Visits
Module III (May 2022) I IICD Campus
Fundraising Strategies & Funding Sources
Getting Investment Ready
Government Schemes for Crafts Businesses
Bank Loans
Pitch Presentation Strategies
Practice Pitches
Investor Pitches
Expenses
The programme is offered free of cost to the participants. The stay and food expenses of the participants for the 3 modules will be taken care of by the programme. The participants only need to bear the travel cost for the modules.
Seats
There are 12 seats open to participants for the programme.
Application Procedure
Interested participants should fill the application form available on IICD website. Application link and guidelines are mentioned below.