Dheeraj is a new generation Craft designer from Bagru. He has inherited his love for block printing from his family, which is practicing the craft for more than four generations now. His passion got new definitions and new dimensions, and came to align itself with the principles of design and aesthetics, with sustainable creativity and utility and with the newer market philosophies and wants, during his education in Soft Material Application at IICD.
After passing out in 2015, Dheeraj decided to apply this new learning to the age ripened craft with the accent hues of purposeful experimentation and innovation and launched his Label, ‘’Dheeraj Chhipa’’. His keen interest in Natural dyes and immense care for the revival of traditional designs and techniques became his strength. He developed an ardent affection for ‘Fadat printing’, a languishing craft, practiced and left by his family around 50 years back, and restarted it with a new vigour.
His skill rendered to him the opportunity to work with some of the very well known luxury labels. His commitment to the preservation and constant evolution of craft also encouraged him to share his knowledge with new generation by imbibing the role of an educator.
Near Bus stand, opposite Nagar palika, Bagru, Rajasthan
Pin code: 303007
Contact no: +91-9928667334
At ‘Dheeraj Chhipa’ one can constantly find novelty intertwining the immortal being of tradition.
-by Nivedita Narayan
(Asst. Professor, IICD)
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