Sangoshthi 2021 Third International Conference Posters

A Journey from Disorder to Design by Dr. Shalini Singh, University of Allahabad

A Journey from Disorder to Design by Dr. Shalini Singh, University of Allahabad

1. A Journey from Disorder to Design by Dr. Shalini Singh, University of Allahabad
Schizophrenia is outwardly one of the most man-handed, stigmatized & misunderstood psychological disorders that exist in this world. Although it is a wide-ranging psychological syndrome, there is a misunderstanding where people would assume that it is the disease that causes all extreme behaviors. There are different types which consist of all the diverse in the behavioral symptoms and diverse physical characteristics. In this research work, I tried to show the awareness about this illness and also the beauty of Schizophrenic patient’s feelings, to express themselves in the form of art. This is shown through the painting and photo manipulation in Adobe Photoshop. Usually, they are out of the world so the sights they experience is the things that may not exist. In this research work, the work has done to show the visions, a schizophrenia patient experiences and to promote art therapy.
  • Keywords- Hallucination, Delusions, Art therapy, Drugs

Ahir Embroidery

Ahir Embroidery- A Revival of the Traditional Craft for Sustainable Livelihood by Dr. R. Prathiba Devi & Sai Sangamithra, PSG College of Technology

2. Ahir Embroidery- A Revival of the Traditional Craft for Sustainable Livelihood by Dr. R. Prathiba Devi & Sai Sangamithra, PSG College of Technology
Embroidery is an expression of creativity that embodies all the technique; it is the non-verbal language of the people. Embroidery is a fascinating art that involves with playing threads and needles in the fabric. Each type of embroidery has its own signature style which involves in cross fertilization of cultures. This technique can be easily learnt by all type of people which requires manpower. Women are mostly involved in this craft sector. The embroidery of the Ahir of Kutch has been revived and is now a flourishing source of earning for village craftswomen. It is characterized by the use of bright colours, mirrors and intricate needlework that embellishes the entire fabric. it becomes a language of colour, threads and stitches that conveys marital status, age and clan. It has a visual impact which expresses prolificness. The project was designed to have traditional and cultural significance so as to provide a new dimension to garment decorating processes. This provides innovative ways of actualizing new creative ideas for the progress of the local craft.
  • Keywords - Embroidery, Ahir, Non-verbal Language, Craft Sector, Craftswomen

Be safe
3. Be Safe by Anil Bose, Arch college of Design and Business
From the early 2020, the world suffered a “Novel coronavirus pneumonia(NCP)” epidemic spreading from Wuhan to the whole world. As part of the design community, I decided to communicate preventive measures in the form of posters to be safe. I chiefly worked on social distancing communication and developed a series of posters. The process of designing was to study about the virus from re liable sources and work on visual strategies that can be easily be communicated along with making a strong visual impression on the viewers. One would take adequate precautionary measures. We share the same breath and destiny. Fight against “NCP” with design strength, eulogize anti-epidemic spirit, publicize anti-epidemic knowledge, and advocate harmonious coexistence between human and nature. The aims of the poster are to 1. Promote positive energy, encourage people’s determination to fight against the epidemic, and eclogue the people and deeds fighting on the frontline. 2. Publicize scientific knowledge of epidemic prevention and public health. 3. Reflect on the root causes of the epidemic, call on human beings to respect nature, face up to the relationship between human beings and other species and the natural environment, and advocate harmonious coexistence between human beings and nature. 4. Even with the second wave of virus incidents coming down one needs to wear masks to be safe.
  • Keywords - Pandemic, Social-distancing, Graphic Design

Craft of Papier Mache Birds of Ujjain

Craft of Papier Mache Birds of Ujjain by Purva Bhavsar, NIFT Bangalore

4. Social Sustainability in Apparel Sector by Ms. Mahima Nand & Dr. Rajdeep Singh Khanuja, NIFT Bhopal
Purpose: The study aims to highlight the importance of social sustainability in Apparel Sector by identifying key challenges and scope of implementation of social aspects in Indian apparel Industry. Social sustainability involves contribution of organizations towards community development. Various indicators are included in assessing this parameter of sustainable developments. It aims at social values, social identities, social relationships and social institutions can continue into the future. Design/methodology/approach: This review based study conducted a systematic investigation on industrial development of social approach of organizations using themes, keywords, journals and books in the field of social sustainability in Apparel sector. To ensure the quality of the literature, the document types were restricted to research articles. A total of 35 articles were excluded as they did not meet the selection criteria. To conduct this study review method was used highlighting latest studies done in last five years in the area of social sustainability in Apparel Industry. The inclusion and exclusion criteria focused on whether the document was consistent with the research topic, i.e., with green logistics initiatives, practices. and other sustainable innovations, rather than broader research, such as production, manufacturing or urban transportation. Unless it has a strong relation with social sustainability. In particular, the following topics were excluded: (i) green design on the specialized logistics technology e.g., economic and environmental dimension; (ii) business competition and (iii) supply chain and lean production. Findings: The result of the literature review shows that social sustainability is an important part of Apparel business now. It cannot be denied that a business must take responsibility of its own actions. An organization must identify its contribution not just towards the economy but the community as well.

Sachin C Craft Sustainability
5. Craft Sustainability with Special Reference to Chindi Rope in Villages of Haryana by Sachin Choyal
This research paper is part of an ongoing research of a startup using pre-consumer textile waste as a raw material. The research topic was utilization of textile waste in rural households of Northern India. This creates curiosity to know more about textile waste and what happens to it. Villagers, who by nature practice sustainability in their own way, are utilizing pre-consumer textile waste (generated during manufacturing of a product) and post-consumer textile waste (discarded household textile waste) and making Chindi rope. Chindi is a textile waste and has various other names such as like Kaatr, Katran. This Chindi rope is further used in weaving the Chaarpai (day-bed found in many parts of Northeastern and western India, particularly in villages), Muddha (round stool for sitting), Piddha (square stool with legs for sitting). During the same field research, it was found that craft is becoming obsolete, perhaps people are not giving importance to this vernacular practice or because contemporary furniture itself, or the raw materials (like plastic and nylon rope) are available for weaving at cheaper price. Re-introducing the craft that utilize textile waste. In today’s time sustainability and eco-friendly practices have become the need of the hour so as to protect natural resources. Artisans are not generating only livelihood but also helping the environment by using textile waste. This paper is focused on the challenges faced by artisans who are doing seasonal work due to less demand. Urban and Rural consumers response were recorded during the research to find out various possibilities to promote livelihood by developing new products by keeping in mind the contemporary market.
  • Key Words: Textile Waste, Chindi Rope, Livelihood, Sustainability

GAAMAC Logo Design by Anil Bose
6. GAAMAC Logo Design by Anil Bose, Arch college of Design and Business
The poster presentation will have the key ideas, the members along with the logo design. The poster will include my concepts designs which led up to the final design. The project brief about the NGO and its key points are written below. This led me in the visual exploration. Aim: Focus on Prevention of atrocity. Prevention is an everyday task by a multiplicity of actors (government: justice sector, security sector, social sector, media, community leaders, religious leaders, men and women at every level). They shall cooperate, inform and work together - prevention is a collective task by essence and cooperative by DNA Why: No society is immune from mass atrocity crimes (look around today and in recent history) Who: Any state, government GAAMAC members and partners is a diverse community, from everywhere around the world, states, academia, CSOs. South and North, Every age and gender Who: GAAMAC wants to include everybody to work together towards strengthening prevention of mass atrocity crimes - big tent. GAAMAC is a horizontal endeavour, inclusive by DNA What: GAAMAC equips its community members to empowers to be engaged, willing and efficient and to take action according to their own culture, history, society: legal frameworks are bettered, to enhance civic participation, protect minorities, improve structural fairness etc. Active tolerance, active inclusion, active respect for diversity and cultural differences within societies, advocacy against hate speech, advocacy against racism, stand in for justice Keep in mind: prevention happens at the earliest stages, it requires knowledge of our own deficiencies and weaknesses; early detection, early understanding, early sharing, early deciding, early acting. Be alert. Early detection /warning and response is crucial What spirit: Creative, pro-active, exchange, connection, collaboration, openness.
  • Keywords- Global Action Against Mass Atrocity Crimes

7. Kasota Anchoring Through Pandemic (working title) /An Impact of Pandemic on Revival of Tribal Loin Fabric by Akshita Gangwal, Bhasha Research and Publication Center
Covid-19 pandemic is now a part of world history. This pandemic has broken many norms of the current society and bought new concepts. Craft communities were significantly impacted in this pandemic both in the betterment for the craft as well as its distress. In the tribal area of Gujarat, a woven craft was practiced called Kasota. It was on the edge of getting languished. Thus, a group of researchers popularised the craft with an organisation, to not only revive it and but make the craft self-sustainable. It is a loin fabric used by the tribals in this region. There were several socio and economic challenges which includes training weavers for weaving, implications of technical changes, redesigning of the fabrics etc. One of the biggest challenges came in the way was the pandemic but it has opened new ventures in the project, where it stressed to push the limitations for the craft Crafts have always been the outcome of available resources catering to existing needs such as Kasota. It is used to provide the accessibility of clothing to the tribal. It was a part of modernisation where they have started using loin fabric to cover their body and slowly moved to machine made garments. By the shift of loin fabric to machine made garments the weavers had lost their jobs. There was major shift in modernisation which made them moved to labour jobs in nearby cities for earning their livelihood. The struggle to shift back to craft and earn livelihood from that is challenging but the revival gave an opportunity to re-establish the community and practice the craft with an innovation and opportunities.
  • Keywords - Sustainable, Tribal Communities of Gujarat, Woven Craft, Livelihood

Kondapalli Toys: White Woodcraft of Andhra Pradesh
8. Kondapalli Toys: White Woodcraft of Andhra Pradesh by Dr. Vibha Kalaiya & Prashanthi Priyakumari V, Unitedworld Institute of Design
The toy heritage of Andhra Pradesh- Kondapalli toys are famous for their light weight, vibrant colors and age-old production techniques. Themed around mythology, rural life, and animals, these toys exhibit joyous and realistic expressions. The present paper focuses on the rich heritage of Kondapalli toys. The researcher intends to document in detail the legacy of Kondapalli toys with their special significance. The methodology adopted was the personal inter views coupled with the observation method through field survey. A multi-visit approach was implemented for authentic data collection. Results revealed the fact that this 400-year old tradition has passed on from generation to generation with every member taking part in the toy-making activity in the Toy Colony of Kondapalli. The village has also gained popularity for the manufacturing of dancing doll, also known as Thanjavur Dolls form of art which has been adopted from the state of Tamil Nadu. The making of these wooden kondapalli toys involved great craftsmanship at each stage of the production. They are made out of white wood which is soft in nature, used as the main raw material. The toys displayed various themes from the daily household work to the theme of Dashavatar. The art shows the strong influence of Islamic style and the pointed nose of the human figures is reminiscent of the 17th century Rajasthan style. It was observed that over the years, the Kondapalli toy has become a collectible from a kid plaything to attractive showpieces. Moreover, the shift ate into the repurchase market because, unlike children toys, which tend to break, collectibles require little replacement. Before the traditional toys get redundant even by the younger generation the researcher conceptualized the study in view of its relevance to the current times.
  • Keywords -Andhra Pradesh, Dashavatar, Kondapalli, Thanjavur, Wooden Toys
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