IICD has given me an opportunity to develop new vision and skills. The practical design experience which we get here changes our life. Learning about Craft and techniques directly from very experienced artisan enhances our knowledge and learning design from very experienced faculty helps us to utilize those techniques in a new way.
In IICD I got very supportive Faculty members, the infrastructure which helped me in all ways to grow as a better designer.
In IICD I got skills and root knowledge about crafts and design which helped me to get International experience for my masters. IICD has given me life changing experience.
Having studied design from the lens of craft at IICD instilled respect and understanding of Indian heritage. This understanding empowered me to see crafts generally perceived “lowbrow” (rag rug weaving patchwork, etc) through the lens of quality and design. Good design that leads to impeccable craftsmanship leads for the artisans to generate a substantial income which is fair and not just bare minimum. It also allows us to build a unique enough value proposition. Following the brand launch in January of 2018, our up-cycled collection ”cut it out!” got selected in the top 8 in the revered competition (India’s first attempt) circular design challenge, Lakmé Fashion week. The competition saw an entry of 900 applicants.
Iro now functions as a zero-waste lifestyle and fashion brand. IRO IRO has showcased its collections at Lakme Fashion Week, Mumbai, Sankalp Awards, Mumbai and Rajasthan Heritage week. IRO IRO was one of the 8 finalists in Circular Design Challenge, 2019 selected out of 900 entries. The brand has also been a finalist for Lexus Design Award, 2019 & 2020.
My experience in IICD is fulfilling and enriching. We learnt a lot on the bases of design. The purpose of any academic institution is human growth and personality development and for this I want extend my thanks to IICD and all my IIICD faculties in who brought out the tremendous development in my personality. It is a very small thing yet a very important skill to convert once sight into observation which is so important not just professionally but also helped me grow holistically, and led me to write my own story which is known by the name of eK’nama today.
eK’nama the world itself means “Ek Kahaani” which our brand strongly stands by. eK’nama deals in sustainable paper packaging, management accessories and customised packaging solutions for clients from all walks of life.
It was an enriching experience at IICD. My heartfelt gratitude to the Ceramics Department, and all the mentors for making this journey worthwhile.
Tejal Shreenand Mehendale
IICD has helped me sensitize myself to the indigenous craft culture of our beautiful country, India. I developed a new perspective towards understanding design through hands-on skill and cultural influence. Being an alumnus of the fired material department of IICD and now a ceramic designer, I literally share a deep connect with the soil of the land. Through “MatiBani”, my own brand of handmade pottery, I continue my association with clay, and try my best to sensitize the society about our rich craft heritage and the importance of connecting to our roots.