Fashion Design (FD)

“In recent times we’ve seen luxury brands go back to their heritage and craftsmanship as a way of distinguishing their brand.” There are a lot of people working in a craft-based way today and who are dedicated to materials and processes, but in ways that may not necessarily be nostalgic.
Craft is still very important for the luxury industry, but it shares its place with newer techniques and technology as well.The definition of craft must evolve beyond traditional handmade techniques if it is to free itself from only nostalgic associations with the past, Mr. Openshaw said. “I think it is less about handcraft and it’s more about the fingerprint of the maker; it’s about objects showing the unique fingerprint of something that feels extraordinary.
“It might sound conflicting, but new technology makes new ways of excellent craft possible again is echoed by ” Ms. Van Herpen a fashion designer who uses 3d printing and new technologies. “We craft dresses by hand because they are impossible to make with technology, and we use all kinds of new techniques and technology for the same reason — because that would be impossible to do by hand.”

Rationale

India is the hotbed of prolific craft techniques that have been in practice from time immemorial. These vibrant craft traditions were intrinsically woven in the socio economic and cultural lives of those who practiced them. At some point many of these exquisitely hand crafted items were exported as luxury products overseas. However times changed when colonists systematically destroyed our crafts industry and craftsmen to market their industrially produced goods and later the craft sector experienced a downslide with demand for cheap and compromised quality products irreparably damaging the robust craft based economy and more importantly the exquisite workmanship and aesthetics.

With worldwide resurgence of artisanal and handmade there is a new found demand for fine quality individually crafted products. These are not necessarily traditional items but contemporary products created with craft techniques and processes

The fashion design program aims to unravel and infuse deeper understanding and appreciation of traditional craft knowledge and integrate it with new techniques and materials to serve as inspirational resource for contemporary lifestyle and fashion design. Fully exploit proximity to craft facilities and expertise at the institute and their network and linkages. Rajasthan is a craft rich region and a traditional society providing rich cultural backdrop and context to understand the authenticity of the craft, craft practices, application and potential. However the scope of research and learning will not be limited to Rajasthan but will extend to the remotest of regions rich in art, craft, culture and visual aesthetics across the country and beyond.

Degree in Fashion Designing

Indian Institute of Crafts & Design offers degree in fashion designing against its 4-year fashion design course at the undergraduate level. The fashion design course focuses on the use of crafts for fashion application.

The students who look forward to getting a degree in fashion designing from IICD learn the technology of pattern making, draping and garment construction along with developing the understanding of materials and traditional skills of surface ornamentation. The concepts of craft and design, digital tools, and study of the domain of crafts further augment the learning to enable the students to become confident in dealing with the challenging and dynamic world of craft and fashion. Frequent interaction with artisans and field work to build deeper knowledge of crafts further boost the students’ know-how of fashion design.

Above all, a degree in fashion designing from IICD is a gateway to bright career prospect in fashion design industry. For instance, students enrolled in the fashion designing course get to work as fashion designers with design houses, designers or merchandisers with exporters, large retail companies, etc.

Career prospects

  • To be employed as fashion designers with design houses and craft sector
  • To work as designers or merchandisers with exporters and manufacturers
  • To work as designers or merchandisers in large retail companies
  • To work with NGOs as designers, facilitators
  • To work as freelance designers
  • To work as entrepreneurs